Oct 17
24
Posted by kerryjones Many companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content. Content marketing is meant to solve this dilemma.
The rest is here:
Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]